PROJECT DESCRIPTION

Shanya’er is an urban hiking brand born under global pandemic environment. Meant to bring more opportunity to Gen-Z to participate hiking event offline by organizing variable outdoor events. Also, Shanyaer offers semi-professional sports guides. As “Daydreamer” said, to broaden horizons, overcome difficulties and dangers, see the world, be personally on the scene, get close to each other, and feel life, this is the purpose of life. Free mountains, free breathing.

山芽儿，是一个山野徒步文化品牌，诞生在疫情之下，迎合当下Z时代年轻人逃离城市的决心，提供安全可信赖可依赖的登山体验，让普通的上班族也能在工作之余体会到山野漫步的惬意和站上山巅的那份畅快。就像《白日梦想家》所说，开拓视野、冲破艰险、看见世界、身临其境、贴近彼此、感受生活、这就是生活的目的。自由山野，自由呼吸。